Year: 2016

ZEETEX Launches Online Tyre Safety Campaign

Dubai, UAE – ZEETEX has been at the forefront for innovation and quality applied to the tyre industry since 2005 and knows very well the importance of safety and comfort on the road. With that in mind ZEETEX has promoted an online Tyre Safety Campaign directed at both B2B and B2.

Relevant topics such as tyre inflation, over-inflation and optimum pressure levels are explained to the public visually and textually. The safety campaign provides the audience with actionable tips for getting the best out of their tyres in terms of extra mileage, fuel efficiency, vehicle safety and stability and improved tyre life.

Following its outstanding achievements from independently-run test results by Auto Bild and IDIADA, ZEETEX is on a mission to create awareness among and help its customers obtain the most benefits from their tyres. The campaign further positions ZEETEX as a brand that is environment-, customer- and society-focused.

Follow the campaign under the hashtags #SEETEX #FuelForTires #SpendAnExtraMinute

ZEETEX Shines at Reifen Show, Essen 2016

Essen, Germany – ZAFCO has a robust experience with leading brands to success and this year’s Reifen show makes no exception. Like in many other occasions, ZAFCO showcased products and activities through style and elegance. The first day of the exhibition saw the launch of the high-awaited “Value for Money” range of ZEETEX with the presentation of four new patterns including Van Tyre, CT2000 vfm and UHP tyre, HP2000 vfm. In Truck and Bus Radial segment, new generation FRT Tire for Longhaul application, “ZTH1 Extra” and new generation Drive axle tire for Regional application, “ZDR3 Extra” were also launched

ZEETEX also showcased a variety of products in all tyre categories, engaging the visitors in an exciting and buzzy race-track activity.

The second day of the exhibition saw the organizing of a stylish gala dinner for 110 people at the Atlantic Congress Hotel. The event was also the occasion to launch the exclusive Loyalty Programme ‘GRATIAZ’, which was followed by the presentation of products and test results from ZEETEX VFM Range.

“As always, the footfall at the Reifen show was massive and having a remarkable response for our products certainly paid-off. Being there among the top tire manufacturers and having strong product portfolio, ZAFCO vows to keep striving forward by offering tailor-made products to the market. Last but not the least, the visitors were delighted to see the test results of our new products”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing

ZEETEX Brings Value at Automechanika, Dubai

Dubai, UAE – Automechanika, one of the most popular automotive exhibitions, saw another success story for ZEETEX with the showcase of its wide range of products, specifically tailored to Middle East and African markets.

The highly-anticipated ZEETEX Product Launch was one of the main attraction of the exhibition. The new Value for Money (VFM) Range having 4 patterns for PCR, UHP, 4×4, and Light Truck Tires were launched on the second day of the exhibition. The VFM range is thought with in mind those customers who look for value in terms of quality, price, and durability. Special host for the event was RJ Pallavi from SUNO 1024 FM followed by the lucky draw to giveaway exciting prizes to the winners. The Mini-golf was also a charming success for our booth with visitors engaged and rewarded with some free giveaways.

“We are glad to see the interest being shown by our regular and potential customers towards the new product assortment that we come up with. Our R&D efforts pay off every time and based on our new offerings we are even more optimistic than before”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.”