Zeetex Launches New Tyre Pattern

Miami, USA – ZEETEX introduced a new pattern, ZT3000, designed an an All-Season Touring Tyre. Its exciting features include: asymmetrical tread pattern with balanced driving behavior for all weather conditions; the wet grip & traction is truly exceptional due to its circumferential & lateral grooves that in turn results in shorter braking distance; lastly, it delivers outstanding driving comfort and low road noise due to its optimal pitch variation of the tread.

“The tire industry is quite dynamic, where staying ahead of the competition depends on how well you shape your products in line with the consumers’ requirements. ZEETEX makes sure to put its R&D efforts at the forefront and keep improving continuously to excel in the market”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

Dubai, UAE – Café Zee is continuing its expansion with a new outlet being opened at Jilphar, ZAFCO’s distributors in Ras Al Khor, Dubai.

Following last month’s launch, ZEETEX is bringing forward this concept store designed to look and feel as a relaxing, branded, automotive café.

While their vehicles get serviced, customers can enjoy a free refreshment and relax sitting on confy couches watching TV, reading magazines and product catalogs and networking.

Mr Amir Abbas, Executive Director at ZAFCO, was present at the launch along with ZEETEX staff and sales team.

“Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

Dubai, UAE – Automechanika’s regular exhibitor ZAFCO introduced five new brands to thousands of visitors from all over the world, especially Afric and the Middle East.

ZAFCO’s elegant booth showcasing its own brand ZEETEX was under the spotlights and stood out as a complete solution for visitors and potential customers alike.

ZEETEX batteries and lubricants were a pleasant addition to this year’s display complementing the overall offer by ZEETEX.

Entertainment was also a great part of ZAFCO booth with the Net the Ball activity and personal photoshoot being organized, where the participants netting the ball in the tyre basket would be rewarded with footballs.

Once again, Automechanika was a successful event generating a number of leads from all over the world. Additionally, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa.

“Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

Finally, ZAFCO arranged a Gala Dinner for current and potential customers. The Gala Dinner was held at iconic Armani Hotel in the Burj Khalifa, Dubai on June 3rd 2015. Attendees learned about ZAFCO’s benefits as a one-stop solution.Later in the evening, attendees engaged in a fascinating Drum Activity by Dubai Drums entertainment, followed by buffet dinner and photo session.