ZEETEX Launches New Patterns at SEMA 2015

Las Vegas, NV – ZEETEX introduced two new patterns at ZAFCO booth this year generating a lot of enthusiasm: ZEETEX ZT3000, an eco-friendly alternative in the PCR category offering outstanding wet grip and balanced driving behavior.

“The traffic this year was exciting,” says Giovanni Arrigone, COO of ZAFCO International. “With the current market situation and raging price wars, our brands, which are manufactured primarily in Indonesia, continue to provide an attractive alternative to the drivers looking for superior quality at value-driven prices. That’s what ZAFCO does best.”

Café Zee was also part of ZAFCO booth at SEMA, whose four-day agenda was dedicated to both nurturing existing and building new relationships.

Bologna, Italy – Autopromotec took place in Bologna, Italy May 20-24th and ZAFCO’s booth was once again the centre of attention.

Through a brand combination of ZEETEX and OTANI, a variety of tyre categories were introduced including PCR, LTR, and TBR from ZEETEX. The recent achievement by ZEETEX ZT1000 in the Auto Bild test results kept the brand under the spotlights of visitors, potential customers, and media.

“Autopromotec proved to be yet another successful event for ZAFCO as the footfall at the booth was substantial enough to generate leads for both the brands. We celebrated 10th anniversary for ZEETEX as the brand has come a long way to this level where some distributors are still with us since the very beginning”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.

Current and potential customers were also treated by ZAFCO to a gala dinner at I Portici Hotel, Bologna on May 21st 2015. Attendees could learn about how they could benefit from ZAFCO as a one-stop solution. Following the gala dinner, guests were entertained through a music and photo session and a cake-cutting ceremony celebrating ZEETEX’s anniversary.

Miami, USA – ZEETEX introduced a new pattern, ZT3000, designed an an All-Season Touring Tyre. Its exciting features include: asymmetrical tread pattern with balanced driving behavior for all weather conditions; the wet grip & traction is truly exceptional due to its circumferential & lateral grooves that in turn results in shorter braking distance; lastly, it delivers outstanding driving comfort and low road noise due to its optimal pitch variation of the tread.

“The tire industry is quite dynamic, where staying ahead of the competition depends on how well you shape your products in line with the consumers’ requirements. ZEETEX makes sure to put its R&D efforts at the forefront and keep improving continuously to excel in the market”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

Dubai, UAE – Café Zee is continuing its expansion with a new outlet being opened at Jilphar, ZAFCO’s distributors in Ras Al Khor, Dubai.

Following last month’s launch, ZEETEX is bringing forward this concept store designed to look and feel as a relaxing, branded, automotive café.

While their vehicles get serviced, customers can enjoy a free refreshment and relax sitting on confy couches watching TV, reading magazines and product catalogs and networking.

Mr Amir Abbas, Executive Director at ZAFCO, was present at the launch along with ZEETEX staff and sales team.

“Our distributors from a number of countries came for Automechanika this month, so it was an apt time for us to make them familiar with this idea. The response was superb. They are interested in taking Café Zee to an international level and we are working on expanding its footprints to other markets.” says Mr. Hadi Raza Noorani – Senior Vice President of Africa Business at ZAFCO.

Dubai, UAE – Automechanika’s regular exhibitor ZAFCO introduced five new brands to thousands of visitors from all over the world, especially Afric and the Middle East.

ZAFCO’s elegant booth showcasing its own brand ZEETEX was under the spotlights and stood out as a complete solution for visitors and potential customers alike.

ZEETEX batteries and lubricants were a pleasant addition to this year’s display complementing the overall offer by ZEETEX.

Entertainment was also a great part of ZAFCO booth with the Net the Ball activity and personal photoshoot being organized, where the participants netting the ball in the tyre basket would be rewarded with footballs.

Once again, Automechanika was a successful event generating a number of leads from all over the world. Additionally, Automechanika Academy session organized by Business Guide Africa facilitated ZAFCO in promoting its offerings to the potential customers from Africa.

“Just like last year, ZAFCO team is making sure to make the most out of those leads and expand the business by building long-term relationships because ‘Growing Together’ is what ZAFCO believes in”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing at ZAFCO.

Finally, ZAFCO arranged a Gala Dinner for current and potential customers. The Gala Dinner was held at iconic Armani Hotel in the Burj Khalifa, Dubai on June 3rd 2015. Attendees learned about ZAFCO’s benefits as a one-stop solution.Later in the evening, attendees engaged in a fascinating Drum Activity by Dubai Drums entertainment, followed by buffet dinner and photo session.

Ras Al Khaimah, UAE – ZEETEX launched concept store ‘Café Zee’ at one of its distributors’ showroom in Ras Al Khaimah, UAE.

The idea behind the concept store is all about engaging customers in a relaxing environment.

While their vehicles get serviced, customers can enjoy a free refreshment and relax sitting on confy couches watching TV, reading magazines and product catalogs and networking.

The launch was done by Mr. Amir Abbas – Executive Director at ZAFCO. The staff including the sales team of ZEETEX was there to witness this exciting event.

“Café Zee is an innovative and fascinating idea to add value to our ZEETEX brand where this would certainly revive the way customers spend their time during vehicle maintenance”, says Mr. Syed Zafar Abbas Jafri – Senior Vice President of UAE Business at ZAFCO.